Marketing and Market Planning
Increasing revenues with market planning
Marketing relies on many things but the most significant are: understanding your customers, monitoring the effectiveness of your plan – whether it is achieving its objectives – and continuously refining and improving your activities. This toolkit explains the essentials of marketing and market planning.
Length: 14 pages
Contents:
The Benefits
Action Checklist: Preparing and Implementing a Marketing Plan
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Segment the market
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Understand what customers want – and how the product benefits customers
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Know your competition and differentiate your product
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Determine your pricing strategy
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Increase sales revenues
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Gain and maintain the loyalty and trust of customers
Avoiding Problems
Dos and Don’ts
Key Questions
Action Checklist: Techniques to Win New Business
Things You Can Do
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Set objectives
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Plan marketing activities
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Budget for marketing expenditure
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Segment your markets and measure customer profitability
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Understand the issues affecting the success of your marketing strategy
Further Action
Further Information
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